Clean Slate was Daylesford Organic’s Winter 2026 campaign, created around the idea of starting the year with a fresh perspective. I worked across the campaign from concept through to execution, shaping the visual identity across print, digital and in-store touchpoints. This included the campaign photoshoot, newspaper and menu design, visual merchandising, digital screens, point of sale, Land Rover and staff uniform graphics, creating a cohesive campaign experience across the brand.