Worked closely with the Creative Director at Gendall Design Agency to create impactful solutions for global brands and dynamic start-ups. Creative innovation from sketches to interactive identities including ‘Sook’ dynamic logo that reflects the transformative nature of the brand retail rental space in Oxford Street. Housing the four letters within the logo to have their own 'space' allowed the identity to express itself through animation and wordplay. When renting the space, the Sook brand identity logotype can expand to other retailers to co-exist within the brand.